Jellies- Brand Concept

This project showcases the development of a sustainable jelly shoe brand, from initial concept to full visual identity. Inspired by the resurgence of nostalgic jelly styles, I created a brand that blends playful, coastal aesthetics with a modern, eco-conscious mission. The presentation highlights my work in brand strategy, logo design, color palette development, typography selection, and social media direction. By incorporating bold reds and deep blues with beach-inspired visuals, I built a cohesive identity that reflects both the product’s functionality and lifestyle appeal. This project demonstrates my ability to translate a trend into a fully realized brand concept while maintaining a clear and consistent visual story.