Dapper & Distinguished Gentleman- Brand Refresh

For this project, I developed a brand refresh for Dapper & Distinguished Gentleman, focusing on elevating the brand’s visual identity while staying true to its classic, refined aesthetic. I reworked key elements such as typography, color palette, and overall layout to create a more modern yet timeless look that would resonate with a younger, style-conscious audience. Drawing from previous brand strategy work, I emphasized consistency across platforms, ensuring that social media, digital assets, and promotional materials all reflected the same elevated tone and messaging.
In addition to the visual updates, I approached the refresh with a strategic mindset—thinking about how the brand communicates its personality of sophistication, confidence, and approachability. I incorporated cleaner design systems, more structured layouts, and cohesive content direction to strengthen brand recognition and engagement. This project highlights my ability to not only redesign a brand visually, but also refine its positioning and presence in a competitive market.

Team Members- Anna Ruane, Benjamin Weiner, Caroline Cate, Catherine Douthit, Katherine Cosper