Sorority Social Media Management- VP of Marketing

This section of my portfolio highlights my experience as Vice President of Marketing for Sigma Kappa, where I led all aspects of the chapter’s marketing efforts. In this role, This section of my portfolio highlights my experience as Vice President of Marketing for Sigma Kappa, where I led all aspects of the chapter’s marketing efforts. In this role, I managed and grew our social media platforms through strategic content creation, consistent posting, and audience engagement. I also designed graphics for Instagram stories to promote events, highlight members, and maintain a cohesive brand image across all platforms. In addition, I oversaw the development and maintenance of our website, ensuring it effectively represented our brand and supported recruitment efforts. I collaborated with brands and partners to create meaningful campaigns and partnerships, helping to elevate our chapter’s visibility while keeping our messaging authentic and on-brand.